TRUE ME

True Me is the next generation in heat styling tools developed by the original founders of GHD and Cloud Nine. True Me is chic, modern & feminine, wrapped up beautifully in a rose gold & navy nutshell. True Me are professional grade irons (without the hefty price tag) which means it has all the technology, power and features that would impress even the most seasoned hair stylist. (#hairgoals)!

We were approached by founders Leonie & Greg Whatling to help create the brand, getting involved from the very, very beginning. From creating a kick-ass name, to working alongside the manufacturers to nail the design of the packaging & iron and most importantly, creating a sleek and sexy brand.

When it came time to create the brand, we wanted something that the millennial target audience would immediately connect with. The result; a luxe brand thats professional, afforable, optimistic and most importantly, pink!