The Beauty Concierge Co

brand naming
BRAND IDENTITY
menu design

The Beauty Concierge Co came to us in the middle of an identity crisis. After setting up a travelling beauty salon in Adelaide, Adele was at a loss as to which direction to take her brand - both visually and literally, as she didn’t even have a brand name in place. So that was the first stop on our journey.

We researched heavily into brand name options for Adele, before being drawn to names with a drop of nostalgia. With that in mind, we presented a list to Adele and she fell hard for The Beauty Concierge Co - loving that it captured the hosting side of her business while harking back to the past.

We then took that theme and continued it throughout the brand identity - using vintage imagery and playful brand elements, fonts and colourways to evoke a sense of nostalgia and excitement. In fact, the colour palette of pink, gold, mint green and a strong deep forest green, paired with the striking black and white imagery created a brand identity that felt at-home within the beauty space but uniquely different, amongst a sea of competitors.

The work completed for The Beauty Concierge Co stands proud from the crowd. Building unique, memorable and breathtaking visual assets aside, a memorable name we know will serve the future success of this gorgeous business.