SNDY SKN

Mineral Spf Brand

Brand Identity

packaging design

art direction

website design

SNDY SKN was created to make sun protection feel good again. A mineral SPF brand made for real life and real families. Gentle enough for sensitive skin, powerful enough for everyday wear, and clean enough to feel confident using daily.

The goal was to build more than a pretty sunscreen brand. In a crowded SPF market, it needed warmth, credibility and a clear point of difference. We crafted a cohesive brand identity and messaging direction designed for long-term growth, balancing family-friendly approachability with the authority of clean beauty science.

The result was an emotionally resonant brand story that sparked immediate connection and trust. Launch day conversions were strong, early customers returned for repeat purchases, and the foundation was set for a brand positioned to grow confidently in a competitive category.

A hand holding an orange tube of Sndy Screen SPF 50 sunscreen in front of a yellow background with a yellow bottle of same sunscreen in the background. The word 'sandy skin' is visible in large blue text across the image.
A vintage yellow radio with sunscreen products on a beach towel, including SPF 50 sunscreen lotion, to protect skin from the sun.
A yellow and white inflatable pool ring with the words 'sunny sky' printed on it, lying on a brown surface.
A person holding a smartphone displaying a skincare app promoting SPF protection, with options to seek shade, wear protective clothing, or reapply SPF regularly.
A promotional advertisement for skincare products featuring Black Friday sale, special offers, bonus gifts, and product images, with a yellow background and blue and pink accents.
Mockup of a skincare website homepage for 'SNDY SKIN' featuring a woman smiling with a bottle of sunscreen. The page includes text about sun protection, a list of hero ingredients like zinc oxide, jojoba seed oil, and vitamin E, and a call-to-action button labeled 'Shop Now.' The background is pastel blue with sections in yellow, white, and pastel purple, with additional device screens showing product images and testimonials.
Advertisement with three panels: first panel has a striped pink and cream background with a label saying 'You don't want to miss this sale'; second panel features a woman lying on a yellow blanket with skincare products and a tag offering '20% off sitewide'; third panel shows a woman smiling with skincare products and a label saying '20% off sitewide' and 'Black Friday' 
Beach scene with a yellow bottle of sunny screen SPF 50 sunscreen floating on the water.
An outdoor pool with floating pool rings, a large digital screen advertising skincare products, and a backdrop of trees and a cruise ship. The screen features three tubes of skincare product. A banner with the text "ADVENTURE, NOW BOARDING" and the Royal Caribbean logo appears on the poolside.
Two smartphones displaying promotional skincare sale and product information on a blue background.