The team at Re. Plastic Surgery were looking to branch out into the beauty treatment and wellness space, with a launch of a product line and treatment program. As this was to sit separately from their surgery business, it required a from-scratch brand identity design – one that showed the gentle, restorative beauty options available.

We started with a brand strategy and tone of voice, to establish the core messaging and vibe of the business before pairing that with a clever, calming brand identity. One that demonstrated the brand’s backing in science and echoed that spa-like serenity to put customers at ease. 

These design pillars cemented in the brand identity were then applied to the packing of Re.’s products and merchandise – creating a cohesive, polished and holistic overall brand identity.