Nektar

EcoLuxury Fragrances

Brand Identity

packaging design

website design

Nektar is an eco-luxury fragrance brand creating considered scents for both home and self-care. With a strong focus on sustainability and ethical sourcing, the brand sits at the intersection of luxury and responsibility. The identity needed to reflect that balance. Premium, but not excessive. Refined, but still human.

We crafted a clean, understated brand system designed to feel timeless and quietly confident. A custom typographic logo anchors the identity, supported by minimal layouts, soft neutrals and subtle contrast that allow the product and photography to take centre stage.

The overall direction blends elegance with a slight edge, creating a brand that feels considered and gender-inclusive without leaning too heavily in either direction. The result is a sophisticated, modern identity that elevates the product experience and positions Nektar firmly within the eco-luxury space.

A set of five white and cream skincare bottles with black pump dispensers on a glass shelf, with water droplets hanging below.
A collection of white bottles with black caps and black text, with one bottle in focus that says ‘NEKTAR’ and ‘HAND & BODY CLEANSING WASH NIGHT FALL’.
Minimalist book cover with the word 'NĒKTAR' centered on a light, textured background.
Display of NEKTAR skincare products including pumps and bottles, with a white candle and black diffuser sticks on a white background.
Several paper products including a white card, a beige card, and a brochure for eco-luxury fragrances, along with a small black vial, arranged on a white textured surface.
Digital tablet displaying a website with minimalist skincare product design, including bottles with pump dispensers in neutral colors.
Two pale mint green bottles of Hydrohearth pet shampoo and conditioner, tilted on a white surface with bubbles.
Open cardboard box containing a printed photo of a small white dog in a bucket, surrounded by bottles of skincare products and bubbles, with the word 'NĒKTAR' beneath.
Two business cards, one with the name Heather, and the other with the name Katheryn Blewett, are resting on a textured surface next to a smooth oval stone.
Collage of skincare products, including a white pump bottle labeled 'Hektar Hand & Body Hydrating Lotion' and other packaging with minimalist design and black text.
A white vase with black reed diffuser sticks, a clear spray bottle labeled 'NECTAR' with a black cap, and a white candle with a lit wick on a white surface against a light gray background.