Lust Minerals already held a strong position within the cosmetics industry, but they wanted to elevate the aesthetic of their products and digital assets to reflect their growth and attract a new pool of potential customers. 

What that looked like for us was redesigning their entire brand identity and every single piece of packaging (think lipstick tubes and beauty boxes) to give the brand as a whole a minimalistic and hyper-modern makeover. We kept the primary logo simple, bold and classic in design and accompanied that with coastal elements so that Lust customers would be able to take a little slice of the Sunshine Coast with them back to their urban jungle. 

The Lust Minerals team were delighted with the redesign, and launched a huge roll out campaign to celebrate the changes. It was a bold and impactful step for the brand that allowed their stunning products to make a real splash in the market.