Lust Minerals

BRAND IDENTITY
Packaging
INSTAGRAM STRATEGY

Millennial shades of pink stand at the forefront of the Lust Minerals brand identity, contrasted against black and white secondary colours to create a hyper-modern and ultra-luxe look and feel.The primary logo is simple and bold in design, creating the ultimate minimal aesthetic. Accompanied by coastal elements, the assets work in tandem together to create a coastal meets city vibe - allowing customers to take a little slice of the Sunshine Coast back to their urban jungle.

The identity lends itself to minimalistic packaging, working with white or pink options to allow the products to stand out on the shelf (and no-doubt encourage a plethora of ‘shelfies’). This is a bold and exciting step for the Lust Minerals brand, allowing the products to make a real splash in the market.