Lust Minerals

Australian Made Clean Beauty Brands

BRAND IDENTITY

PACKAGING

INSTAGRAM STRATEGY

PRINT DESIGN

WEBSITE DESIGN

EDM DESIGN

Lust Minerals is Australia's leading clean beauty brand, built on a powerful promise: science-first skincare and skin-first makeup, powered by patented technology and made for real results. With a cult following of over 300,000 and growing, this is a brand that genuinely delivers.

We’ve been working alongside Lust Minerals for four years and counting. What started as a full brand identity redesign has grown into an ongoing creative partnership spanning campaigns, product launches, new collections, and everything in between.

The brief was to create something sleek, minimal, and deeply feminine - an identity with enough versatility to flex across an ever-expanding product range and the kind of campaign aesthetic that stops the scroll. Clean, considered, and consistently elevated, the visual world we built gives the brand room to grow without ever losing its sense of self.

Four years on, the work continues. New launches, new campaigns, new moments - all held together by a brand foundation strong enough to carry whatever comes next.

A woman with red hair and earrings is applying a skincare product on her cheek using a white applicator stick. The background is light blue, and the words 'LUST MINERALS' are displayed across the image.
A woman holding a pink Jade roller and a pink box with the words "Lust Minerals" printed on it, near her face.
Arrangement of skincare products including pink-labeled containers and bottles on a light surface.
Two cosmetic tubes, one green labeled 'Matteifying Gel Primer' and one pink labeled 'Pro Finish Liquid Foundation,' with a smear of beige foundation on a white surface.
Close-up of a hand with dark nail polish squeezing beige foundation from a tube labeled 'LIFT MINERAL' onto the back of another hand.
A three-panel layout displaying promotional materials for Skin Sync Foundation. The first panel shows a close-up of a woman with clear skin, gazing to the side. The second panel features a tube of foundation with soap bubbles and a pink label. The third panel contains product description, customer reviews, and a photo of a woman touching her face.
Two light blue bottles labeled 'Cream Cleanser' and 'Cleansing Gel' with water splashing around them on a sandy surface.
A light blue bottle labeled 'REJUVENATION OIL' with a clear dropper containing a transparent liquid, against a plain background.
Screenshot of an online makeup product page for Pro Finish Liquid Mineral Foundation, featuring a pink bottle, color options, and various images of application and models.
Three mobile app screens displaying a beauty and cosmetics online store, featuring makeup and skincare products, shade matching tools, best sellers, and product details.
A skincare product advertisement featuring a large close-up of a woman with glowing skin on the left side, with smaller images of diverse women applying skincare products and enjoying their skin on the right. The text highlights the benefits of foundation and skincare technology, such as glow, hydration, and breathability.
Advertisement poster featuring a close-up of a woman holding a container, with the text "LUST MINERALS" on it, displayed in an underground subway station.
Outdoor bus stop advertisement showing a woman in high heels walking with a white shell logo in the center.
A testing tube labeled 'Lust Minerals' encased in a block of ice with a crack near the bottom.