Laura Stevens
Recipe DeveloperBrand Identity
website design
Laura Stevens is equal parts creative, cool and completely obsessed with flavour. As a TikTok recipe developer, her content already had personality, but she needed a brand to match it.
We built an identity that balances playful charm with editorial polish. Hand-drawn quirks sit alongside refined serif typography, creating a look that feels zesty and confident without taking itself too seriously. A fruity, botanical colour palette inspired by an Italian summer brings warmth and vibrancy, while layered layouts and unexpected type pairings add depth and distinction.
The result is a brand that feels iconic yet approachable. Chic, but never intimidating. A cohesive visual world that supports Lauraโs growth as a creator and gives her audience permission to experiment, explore new flavours, and have genuine fun in the kitchen.