Laura Stevens

Recipe Developer

Brand Identity

website design

Laura Stevens is equal parts creative, cool and completely obsessed with flavour. As a TikTok recipe developer, her content already had personality, but she needed a brand to match it.

We built an identity that balances playful charm with editorial polish. Hand-drawn quirks sit alongside refined serif typography, creating a look that feels zesty and confident without taking itself too seriously. A fruity, botanical colour palette inspired by an Italian summer brings warmth and vibrancy, while layered layouts and unexpected type pairings add depth and distinction.

The result is a brand that feels iconic yet approachable. Chic, but never intimidating. A cohesive visual world that supports Laura’s growth as a creator and gives her audience permission to experiment, explore new flavours, and have genuine fun in the kitchen.

A top-down view of three dishes on a striped blue and white tablecloth: a bowl of spaghetti with cherry tomatoes and basil; a plate of sardines garnished with herbs; and a ceramic fish-shaped platter holding cherry tomatoes.
A collage of various images including a woman eating an apple, bowls of tomatoes and peaches, a glass with purple flowers, a pink handbag, and several text snippets about fashion and design, arranged on a light background with some patterns and colored blocks.
A laptop on a pink chair displaying a food recipe website with pictures of various dishes.
Woman with braided hair and polka dot shirt holding two lemons in front of her eyes, smiling, sitting at a table with various dishes, including cherry tomatoes and a salad, outdoors with green foliage in the background.
A decorative stone bowl filled with heirloom tomatoes and green fruit, placed on a striped tablecloth outdoors with green foliage in the background.
A pink background with a stacked business card and a folder. The folder at the top is red with the name 'laurastevens' in white text. The business card below is cream-colored with red text and small illustrations, including a cocktail glass and a woman wearing glasses.
Flat lay of a smartphone displaying seasonal fruits and fall leaves on a neutral background, with watermelons, lemons, and an orange nearby.
A collage of nine images including various dishes, a woman cooking, and text overlays. The dishes feature bread, soup, salad, and pasta. The collage also shows strawberries, a person holding a pumpkin, and a woman tasting food in a kitchen.
Two hands holding a large heirloom tomato with green stem, resting on a striped blue and white surface.
A person holding a breakfast tray with a laptop, a croissant on a plate, and a cup of coffee over a white background.
Hand-drawn illustrations of various food items, drinks, and people enjoying meals and celebrations.