Kotia

Science-led Skincar

Brand Identity

Packaging Design

Art Direction

Born from the wild beauty of New Zealand, Kotia set out to blend nature’s richness with the precision of science-led skincare. The vision was clear: honour the land, celebrate purity, and create formulations that felt as considered as they were effective.

We refreshed the brand to reflect that balance. Drawing from untamed landscapes, sun-warmed stone and organic textures, the palette and patterns echoed the raw, grounded beauty of Aotearoa while maintaining a refined, clinical confidence.

The typography was timeless and intentional, designed to support a trusted, innovative positioning without losing warmth. The result was a brand identity that felt deeply connected to nature while confidently occupying a premium skincare space. A thoughtful evolution for a brand entering its next chapter.

A woman with dark hair pulls back her hair while holding a brown skincare spray bottle labeled 'KOTIA' close to her face, with a plain gray background.
White textured surface with embossed decorative script in the center

“We’re so grateful to have had Studio Wednesday by our side and couldn’t recommend her more highly.”

An advertisement for KOTIA skincare products featuring a woman holding a bottle of product, along with promotional materials highlighting the natural and scientific aspects of the brand.
A minimalist display of two Stark white business cards on a light beige surface, with the top card featuring the brand name 'KOTIA' in gold and the bottom card with product information and contact details in black.
A tablet displaying a skincare website with a woman holding a skincare product and text overlay that reads, 'A fusion of nature, science, and skincare.'
The image shows a skincare product, a bottle of Ko Tia Purifying Toner, placed on a black and white background with wet leaves. The product packaging is purple and gray with white text.
Collage of social media posts featuring skincare products, a woman with skincare, and natural landscapes, with text about skincare routines and brand name 'KOTIA'.