Before there was Gimme, there was Trove. An accessories brand specialising in fun and stylish jewellery. While Trove was performing well, the founders (two super fun cousins) wanted to take the business in a different direction to truly reflect the playful energy of the collections they were working on. So they tasked Studio Wednesday with a complete rebrand – where we seamlessly transformed Trove into Gimme. 

We injected the new brand identity with pops of colour, bold fonts, interactive stickers and scattered cheeky messaging throughout the tone and brand messaging. The result was an unforgettable brand that directly reflected the personality of the founders and their joyful jewels.

This is a project we had so much fun bringing to life, and one that we probably bought one too many accessories from after launch because we were that obsessed…

We proudly worked in tandem with @siritheagency for the creative website development aspects of this project.