The founder of Evry.Word came to us with an idea and an idea alone. But boy, was it a goodie! She wanted to create candles with secret messages inside that would reveal themselves while melting. But beyond that, she was unsure about pretty much everything: the name, the strategy, the look and feel, the voice, the packaging, the LOT.

But we were a-okay with that, because full-suite, start-to-finish, all-encompassing projects are our bread and butter. So we got stuck in straight away! We developed her business name, key messaging, tone of voice, business strategy and mini messaging campaigns for each of her launch products. We then honed in on the aesthetic of Evry.Word, developing a sense of visuals for the whole brand, while establishing unique mini-visual directions for each of the unique candles. 

This project was such a big and beautiful one for us, made all the more special by getting to work with the founder, Amanda – who may just be the loveliest lady on the planet.