Cathleen Jia

Cathleen Jia is a gorgeous and unique bridal designer based in Melbourne, who found that enquiries were slowing down more than she was comfortable with and knew that injecting some passion and strategy into her business would turn things around. She got in touch with us to help and we got to work immediately so we could sync the branding work with the launch of her latest bridal collection.

We first established that the strategy needed to revolve around the brand sentiment of Cathleen Jia, which we crafted for her: Bridal in your own form. This became the cornerstone of the entire brand identity refresh, social strategy and copywriting.

‘Bridal in your own form’ bled into her logo, brand marks, colour palette, typography suite and visual direction, before being further cemented by website copy, topical blog posts and a comprehensive social media strategy. 

Having a strong visual foundation in place and pairing it with clever, strategic wording meant that Cathleen Jia’s core message could shine throughout her business brighter than ever before.

Do you want your business to shine like this?