Cathleen Jia

BRAND IDENTITY refresh
copywriting
INSTAGRAM STRATEGY
social media scheduling

Cathleen Jia is a proud and unique bridal designer who wanted to elevate her branding so that she was instantly recognisable and that every element of her business echoed her brand sentiment: Bridal in your own form.

To do that we started right from the beginning, with a brand identity refresh - tackling her logo, submark, colour palette, font library, and visual direction. Once that was perfected (and looking extremely loveable, if we do say so ourselves) we dove into the written side of the Cathleen Jia brand. That meant copywriting topical blog posts, a comprehensive Instagram strategy and social media scheduling. 

Having the strong visual foundation in place and pairing it with clever, strategic wording meant that Cathleen’s core message is louder and prouder than ever before.

Photography by: @jonpisanivisuals