Bee Counting

Bookkeeping

Brand Identity

art direction

website design

Bee Counting is not your average bookkeeping business. Led by Bianca (aka queen Bee), the mission is simple: help business owners feel less stressed about their numbers and a whole lot more in control. The challenge was flipping the script on bookkeeping. Less beige spreadsheets, more personality. Less “I’ll deal with that later,” more “okay wait… this actually makes sense.”

We created a brand that feels playful, confident and a little bit unexpected. Vintage-inspired with a modern twist, and layered with subtle bee moments that add charm without going full novelty. Golden mustard, 70s browns and soft pinks bring the warmth, while expressive typography and analogue-style imagery give it that nostalgic, personality-packed edge.

The result is a brand that turns heads, sparks conversation, and makes bookkeeping feel a whole lot less intimidating and a lot more like something you can actually get on top of.

Vintage beige television displaying a woman with blonde hair and the text 'BEE COUNTING' on a yellow background, siting on pink fabric background, with a beige landline telephone, orange water bottle, and various small decorative objects scattered around.
A woman with blonde hair smiling while talking on a corded phone at a yellow table, with open books and a chalkboard pointer in front of her, pink curtains in the background.
A woman standing against a yellow background, wearing a white outfit with ruffled cuffs, holding glasses, with a wooden chair nearby holding disco balls and a pile of books and a phone on the floor, with labeled diagram B and C overlayed on her torso.

“We’re so grateful to have had Studio Wednesday by our side and couldn’t recommend her more highly.”

A marketing flyer titled 'The bee's knees of bookkeeping' with a vintage rotary telephone and a hand holding the receiver, set against a draped gold-colored background. Next to the flyer, there are yellow business cards with the same title and related text.
A brown box labeled 'Bee Counting' with a bee logo and the website beecounting.com, placed on a textured brown surface.
Smartphone lying on a brown textured surface, displaying a slide titled "5 Common Bookkeeping Mistakes to Avoid" with an image of a person working at a desk.
A vintage turntable playing a vinyl record, placed on a table with a gold satin cloth. Next to it, there are vinyl record covers, with Diana Ross' "Greatest Hits" prominent. To the right, a glittering clutch purse is visible, along with a white flower on the table.
Caution tape with yellow lettering reading 'ELECTIONS COUNTING' crossed over a brown background.
Business cards with a yellow background, one reading "BEE COUNTING" and the other with contact information for Bianca MacLiver, Queen Bee.
A person holding a beige vintage rotary phone receiver against a yellow fabric background with the text 'Bee Counting' overlaid.