Bee Counting

Bee Counting is not your average bookkeeping business. Led by Bianca (aka queen Bee), the mission is simple: help business owners feel less stressed about their numbers and a whole lot more in control. The challenge was flipping the script on bookkeeping. Less beige spreadsheets, more personality. Less “I’ll deal with that later,” more “okay wait… this actually makes sense.”

We created a brand that feels playful, confident and a little bit unexpected. Vintage-inspired with a modern twist, and layered with subtle bee moments that add charm without going full novelty. Golden mustard, 70s browns and soft pinks bring the warmth, while expressive typography and analogue-style imagery give it that nostalgic, personality-packed edge.

The result is a brand that turns heads, sparks conversation, and makes bookkeeping feel a whole lot less intimidating and a lot more like something you can actually get on top of.