Bayly PR

PR Agency

Brand Identity

website design

Bayly PR is a public relations and creative communications agency with a sharp eye for emerging Australian talent and what’s coming next. The brand needed to reflect that same level of cultural awareness and authority, without losing its edge.

We created a bold, pared-back identity that feels modern, confident and distinctly fashion-led. A typographic logo anchors the brand with a sense of quiet strength, while a fluid brandmark adds movement and flexibility across touchpoints. A primarily black and white palette keeps things clean and editorial, punctuated with hits of neon that bring energy and personality. The result is a brand that feels current but considered, expressive without losing clarity.

A strong visual foundation for an agency that knows exactly where culture is heading, and how to position its clients right in the middle of it.

Close-up of a pair of green rubber boots standing in water, reflecting in the surface.
White invoice paper inside a transparent plastic sleeve on a black background with the text 'BAYLY PR' at the top.
Close-up of a green bubble wrap along with white boxes featuring green text, and an image of a person's foot in a silver high-heeled sandal and jeans, on a light-colored surface.
A metal A-frame sidewalk signboard displaying advertising information for a public relations and communications agency called BPR, with details about services and website.

“I felt like she really believed in the project and was passionate about delivering something incredible - no average results here”

A person holding a pink shopping bag with the
A hand holding a flyer or brochure that reads 'BABY LY PR' in large purple letters at the top. The flyer contains text about a PR agency and includes a black-and-white photo of two women sitting on a couch, having a conversation.
A collage of two magazine pages and a woman. The top left page shows the bottom of two women standing, one wearing black pants and black-and-white sneakers, and the other wearing brown pants and pointed heels. The background is beige, and there is bold white text "BAYLY PR" partly obscured by the image of the women. The top right page contains text and an image of a person standing on a stack of colorful magazines, with a beige background. The bottom left page features a portrait of a woman with blond hair, glasses, and a black blazer, smiling and resting her chin on her hand, along with text about her being the founder and director of a company. The bottom right page is a light green fake text block with contact information and placeholder text.
Smartphone on a white table displays text 'Baylly PR Recommends' overlaid on image of a person wearing beige sweatshirt and pink flat shoes, with their hands on the ground.
Person holding a BAPY PASS card in front of their striped shirt.
A person holding a white flyer with bold black text that reads 'BAYLY PR' over a blue table. The flyer includes a small image of a stack of papers and a modern orange chair, with some smaller text and website addresses.
Business card for BAYLY PR with contact details and website.